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    Big Data Across the Customer Journey  


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    Did you know that, as part of broad digital transformation efforts, global spend in Big Data and Business Analytics is forecasted to exceed $150 billion in 2017, and reach $210 billion by 2020? To maximize returns on R&D and marketing, you have to get smarter about how you use your data assets.

    Make the best use of your data, and start driving meaningful business performance now. The world’s leading marketers and researchers have generated ROI and performance across the customer journey - integrating first-party data with primary research data - for:

    • Smart Research Targeting and Execution starting with high-value customers or (niche, hard-to-reach, anonymous, named) prospects;
    • Powerful Analysis by connecting data across silos to better predict market and consumer behavior and generating insights; and
    • Successful Market Activation through new customer acquisition or by growing lifetime value of existing customers (loyalty & revenue by up-/cross-selling new products/services)


    Find out how. Complete the form to download the eBook now.