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Research Report: Data - The New Oil

Building a Customer View Through Data

Most businesses - both brands and agencies - recognise that in order to achieve greater ROI on marketing investments, they have to get smarter about how they use data and what data is available for enrichment. While marketers’ and advertisers’ use of data is evolving, there is a general awareness that there is room for improvement, in data quality, accuracy and application, such as for measuring advertising effectiveness.

Our new research report, created in partnership with the digital marketing experts, Econsultancy, reveals the importance of internal and external data, demonstrates the impact of data throughout the buying cycle, and offers recommendations for how you can make the most of your data.

Complete the form on this page to download the report now.