Forrester predicts that U.S. spending on tech goods and services will grow $58 billion over the next year, reaching $1.2 trillion by the end of 2018. To succeed in the ever-evolving technology industry, companies need to stay aware of changes in market needs, emerging trends, new competition, and new opportunities. Market research, which is also evolving, is one tool tech companies use to guide strategies in these areas.
We partnered with Lawless Research, a leader in market research for the technology industry, and the American Marketing Association to determine if insights derived from survey research drive success for tech companies.
Based on responses from hundreds of technology industry decision makers, the study demonstrates that companies use the insights they gain from survey research to improve strategic decision-making, lift customer satisfaction and improve customer service, design better products, and ultimately gain a competitive advantage.
Complete the form on this page to download the full report and discover how technology companies are leveraging market research to drive success.