Online opt-in panels have started integrating with third-party data sources to enrich insights gained from market research. In the United States political scene, this means matching to voter files as the starting point. In this webinar, we will share important considerations and quota variables when using matched sample through Research Now SSI’s panels.
In this free on-demand webinar, we discuss the new capabilities and insights gained by integrating the online channel with national voter files, like Aristotle. From unlocking multimedia testing, political ad effectiveness tracking, and respondent verification, we will reveal how this new solution can help any political campaign.